Let's go mobile...No WAIT a minute

A recent study by Ruder Finn, an independent public relations agency, reviews some interesting data regarding mobile phone usage. Interesting enough that my brainstorming started, and was ready to buy a bunch of iPhones so that we could begin getting more classes "delivered" through the mobile web. Things like "91% of mobile users go online to socialize, compared to only 79% of traditional users" with 82% of Americans have mobile phones (different source)--got me really excited about some new possibilities. That was quickly dampened by some information in the middle of the report:

Quote:

• Mobile phones are not a learning tool. Mobile users (76%) are much less likely than all users (92%) to go online to learn. Learning requires time and patience, something mobile phone users are in short supply of.
  • They (64%) are 1.5 times less likely than the traditional user (96%) to go online to educate themselves
  • They (64%) are 1.4 times less likely than the traditional user (94%) to go online to research.
  • They (95%) are more likely than the traditional user (86%) to go online to keep informed.

• Mobile phones aren't used for creative expression. Mobile users are 1.3 times less likely to personally express themselves online (42%) compared to traditional users (54%). The transitory nature of their intents speaks against spending the time to engage in discussions about personal issues while using their mobile phones.
  • They (41%) are 1.7 times less likely than the traditional user (70%) to go online to opine.
  • They (24%) are 1.8 times less likely than the traditional user (44%) to go online to be creative.

Unquote

So if 82% of Americans have mobile phones, and 92% do social web type stuff, but due to the nature of their interactions aren't up to learning and creative expression...I think I'll wait on this endeavor. Let's stick to short bursts of interaction that focus in on transitory nature of the users, letting the content flow over them in their rivers of information (like pop quiz questions for points through SMS).

But what about iPad?

Thank you ReadWriteWeb for the reference.